| Is there a "best" neutraceuticals company? | | | | - most are for 30 or 60 days. |
| To effectively answer that question, you have to | | | | 4. Organic Whole Foods: Customers who have |
| determine what is important to the consumer. | | | | done their homework know that synthetic |
| You also have to determine "best - at | | | | vitamins are not absorbed and are missing the |
| what?"...there's best price, best marketing, best | | | | micronutrients needed to be effective. That |
| place to work, best quality, best research, best | | | | eliminates all the bargain basement priced |
| manufacturing, etc. | | | | products. |
| In doing a phone survey to find out what really | | | | 5. No chemicals or heat used in the manufacturing |
| matters to consumers, it appears that what is | | | | process: Smart consumers know that chemical |
| important varies greatly - depending on what the | | | | extraction methods destroy the living entities, |
| level of product education the particular consumer | | | | making them highly ineffective. Companies using |
| has, as well as the budget they have for set | | | | these methods can still list all the ingredients on |
| aside for purchasing supplements. Those criteria | | | | their products' labels, and they are cheaper to |
| alone eliminated a lot of companies. | | | | make. But... they don't work effectively. This alone |
| Certainly there are many consumers who just | | | | will eliminate about 98% of the companies. |
| purchase the heavily marketed or lowest priced | | | | 6. Quality Control. Only 2% of companies are |
| vitamins. You can look no further then the sales | | | | actually GMP certified. Many companies say they |
| for One-A-Day or Centrum Silver - they each do | | | | manufacture that way, but they are not actually |
| over $100 million dollars annually. So these | | | | certified. |
| companies certainly may have the best | | | | 7. Corporate Goals: The goal of public companies |
| marketing, the lowest prices, and may also be a | | | | is to make money. That is the overriding |
| great place to work. But they fall short with the | | | | objective. Just look at the pharmaceutical industry. |
| consumers we spoke with that put product | | | | Do any of their products actually cure anything? |
| effectiveness and value above the marketing | | | | NO! They may alleviate symptoms, but at what |
| hype. | | | | cost to your overall health? I eliminated all public |
| There are powerful, well financed, multi-level | | | | companies because they have a conflict of |
| companies that make millions of dollars because | | | | interest in doing what is right for the consumer |
| people tell their friends how great some product | | | | versus making profit for their shareholders. |
| is. And with the massive profits that their sales | | | | 8. Ingredient Disclosure. With so many disreputable |
| generate, all sort of literature and success stories | | | | companies around, consumers want to see an |
| are printed and posted about that "wonderful" | | | | exact breakdown of what is in each product. |
| product. | | | | Many companies list ingredients as "proprietary" as |
| However, I would hope you realize that all | | | | a way to hide just how much of each ingredient |
| multi-level companies must have a product | | | | is (or in most cases, is not) actually in a given |
| mark-up of eight to ten times their actual cost. | | | | product. |
| This means that a product you pay $30.00 for, | | | | To the above list, I have also added an interesting |
| actually costs about only $3.00. As an example, | | | | criteria of my own. I want a company that does |
| let's look at "Juice Plus." The manufacturer won't | | | | little product marketing, or only has a very |
| even break down how much of each ingredient is | | | | minimal (5%) marketing budget, because they put |
| in the product. Do you really think that you are | | | | all the money into their products. A company with |
| getting what you have been promised? That is | | | | products so good that friends recommend them |
| highly unlikely. With so many people making a | | | | to each other, making the need for heavy |
| profit on our purchases, there is little left over to | | | | marketing unnecessary. A company where doing |
| allow for you to get any true benefits from real | | | | the right thing for consumers, and helping people |
| quality or effectiveness. | | | | live healthier lives, are the principal corporate goals. |
| The following is a list of things that were the | | | | A product line that doctors have enough |
| most important to the educated consumers we | | | | confidence in to recommend, and use themselves. |
| interviewed over the past two months. They | | | | Products that professional and Olympic athletes |
| have done their homework on what they are | | | | use because they work. |
| willing to spend their money on, and these are the | | | | Based on the above, I believe our team has |
| standards they judge products by: | | | | found the "Supplement Company of the Year," |
| 1. Value: Consumers did not mind paying for a | | | | but they are not here in the U.S. They are in |
| product that was fairly priced, based on what | | | | Canada, where each label has to have a |
| was in it and how it was made. That eliminates all | | | | Certificate of Analysis proving the ingredients are |
| the extremely cheap products with synthetic | | | | there, in the right ratios, and are approved by the |
| ingredients. | | | | government. |
| 2. Effectiveness: It has to work. Consumers want | | | | The name of that company is ENEREX. Doctors |
| to know that the product will work, based on real | | | | and professionals around the world are hearing |
| science not 30 pages of hype about a new | | | | about the product line and call to become dealers. |
| "miracle" cure-all. Studies and facts...this eliminates | | | | In the United States, ENEREX has one on-line |
| about 80% of companies, and all the big flyers | | | | retailer that anyone can purchase from. Until there |
| you see coming at you. | | | | are an appropriate number of dealers in this |
| 3. Guarantee: Not a 30-day promise, but a real, | | | | country, you can find the ENEREX products |
| unlimited guarantee. You can count on one hand | | | | through that on-line retailer, Herbal Integrity. |
| how many companies have an unlimited guarantee | | | | |