| Each year public relations professionals and | | | | function & fashion, functional. |
| industry brands are carefully constructing pitches | | | | 5. There are also still many consumers that derive |
| to describe a product to editors and the media in | | | | their sense of status from the high end products |
| a way that will vividly illustrate the look and feel | | | | they purchase. Buzz words being used for this |
| of it and immediately prompt a response in return. | | | | demographic: Premium, luxury, chic, opulent, |
| As with previous years, there are always key | | | | premiere, exclusive. |
| buzz words being used and Pierce Mattie Public | | | | 6. The environment is on the forefront of |
| Relations ( has developed a list of the product | | | | consumer’s minds as we try to become |
| descriptors best used to describe, pitch and sell | | | | "greener." Buzz words being used: |
| your product in the lifestyle, beauty and fashion | | | | Sustainable, registered organic, organic, |
| industries. | | | | eco-friendly, ethical, exotic, rare, going green. |
| 1. Consumers continue to lead stressful, busy | | | | 7. In the past year weight and shape continued to |
| lives; positioning your product as one that will | | | | be a buzz in the fashion industry, especially as we |
| provide peace and relaxation will continue to help it | | | | head into New Year's resolutions and onto |
| reach your desired target. Buzz words being used: | | | | swimsuit season. Buzz words that are eye |
| Renewal, refreshing, nourishing, invigorating, | | | | catching are: Figure flattering, cinches your waist, |
| effortless, rejuvenating. | | | | minimizes, compliments, hides. |
| 2. Products that appear backed by science are | | | | 8. Health has become a priority and consumers |
| also still being sought out. Buzz words being used | | | | are always looking for the healthy angle to your |
| to convey this: Revolutionary, propriety formula | | | | product. Buzz words being used: Probiotics, |
| blend, innovative, potent, patented, nutraceutical, | | | | medical grade, wellness, wellness from within. |
| botaniceutical. | | | | 9. Baby boomers are over the "anti" |
| 3. While hype is often looked at with skepticism, | | | | everything description, they are responding to |
| consumers still seek a results-driven miracle | | | | more positive terms. Buzz words are: Pro-age, |
| product. Buzz words being used: Dramatic, | | | | pro-health, preserving, image extending, youth |
| exponentially, spectacular, results within minutes | | | | extending. |
| hours/days. | | | | 10. Generation Me continues into 2008 with buzz |
| 4. As our economy doesn’t show signs of | | | | words like: Generation C (content), MIY (make it |
| springing back to life anytime soon, consumers | | | | yourself), SIY (sell it yourself), DIY (do it |
| are looking for a way to stretch their dollar. Buzz | | | | yourself). |
| words being used: Value, versatile, blend of | | | | |