| What are Private Label Vitamins? | | | | - The typical minimum for private label vitamins is |
| Private label vitamins are vitamins and | | | | 1 – 2 cases (24-48 bottles) while the minimum |
| supplements pre-manufactured by one company, | | | | for custom vitamins is 500+ bottles. |
| but branded and sold by another. They are | | | | - The price per bottle is typically much higher for |
| typically common formulations that are | | | | a private label vitamin when dealing with small |
| manufactured in large runs and then sold to | | | | volumes. This is the negative of purchasing such a |
| various companies in smaller quantities to be | | | | small quantity of product – the price per |
| distributed under their own brand. This goes on all | | | | bottle when the minimum is 500 will be much |
| of the time in other industries (most of the toilet | | | | lower than a 24 bottle minimum. |
| paper in this world is pressed in one facility, but | | | | - If you have a unique product concept, chances |
| sold and branded by over 10 different | | | | are you will have a hard time finding it available |
| companies… all successful) It is an inexpensive | | | | for private label. For this reason, companies |
| way to start a brand or expand without the high | | | | typically use private label manufacturers for basic |
| costs often associated with large run contract | | | | vitamins & supplements and contract |
| manufacturing or maintaining your own | | | | manufacturers for the most important custom |
| nutraceutical manufacturing plant. | | | | formulations. |
| Choosing Between “Private Label | | | | - When starting a new vitamin company or |
| Manufacturing” and “Contract/Custom | | | | supplement business, private label products are a |
| Manufacturing”. | | | | great way to build a multi-product brand without |
| - Private label products are already | | | | doing 500 bottles of every product you’d like |
| pre-formulated, developed, manufactured, and | | | | to offer. |
| packaged – the only thing they require to be | | | | - Established brands benefit the most from using |
| sold is your branded label. | | | | contract manufacturers, since they can customize |
| - Contract/custom manufactured products are | | | | the product to be more competitive and |
| 100% created by you – your formula, your | | | | eye-catching. The larger runs also drop the |
| packaging concepts, your ideas, everything | | | | product costs – increasing profit margins |
| uniquely designed to your exact specifications. | | | | dramatically. |