| This week I am going to guide you through the | | | | getting them the results that they need to make |
| process of creating monthly inflow of revenue | | | | a change in their lives. You can spend your time |
| that is reliable and will last all through any slow | | | | training and delivering results rather than being a |
| periods that you may have experienced in the | | | | bill collector and salesman. Your desire to help |
| past. In fact, the slow periods of before will be | | | | people achieve their goals gives you the right to |
| non-existent going forward. What I am about to | | | | an income that is reliable, predictable and recurring. |
| tell you will lead to much longer retention in your | | | | No too difficult to grasp is it? Let's take a look at |
| clients, give you the ability to predict your cash | | | | this example: |
| flow for a month in advance and offer your | | | | If you have a client that has agreed to pay you |
| clients a way to get results that are more | | | | to train them two times a week for a month and |
| permanent. On top of all of this it will be pocket | | | | they have agreed to pay you $45 per thirty |
| book friendly to your clients. | | | | minute session (at least it should be 30 minutes |
| The key to all of this success comes in the form | | | | but we will save that discussion for another time) |
| of EFT, or electronic funds transfer. If there was | | | | then they will write you a check or give you a |
| ever anyone that you could rely on for accurate | | | | credit card for a total of $360 for the month. At |
| information about personal training and EFT, it is | | | | the end of the month or after the last session |
| defiantly me. Sound too bold to you? | | | | you will have to get them to give you another |
| No matter what type of business owner you are, | | | | check or to swipe their credit card again. Can you |
| from owing a studio, running a boot camp, or | | | | imagine how much time you are putting into |
| being an independent trainer, this system will work | | | | recruiting business that you already have? You |
| magic for you. You will have to make some | | | | are also taking the risk that they will decide not to |
| changes in your opinion on how to sell fitness. | | | | "re up". |
| Basically you will have to follow these guidelines: | | | | You do not have to take this route any longer. |
| No more selling of single sessions. | | | | EFT or recurring billing has opened doors for |
| No more small blocks of sessions. This includes 5, | | | | people that will give them security. This is how it |
| 10, or 15 sessions. | | | | would work in the example that is described |
| If you run a boot camp, the days of 4 week | | | | above. You would sell your client the same eight |
| boot camps are over. | | | | sessions for the month but would advise them |
| While this may sound harsh, if you are operating | | | | that you would be charging their account (either |
| under these guidelines currently, your business | | | | bank or credit card) the same fee on a particular |
| cannot be that secure. Want to know why? | | | | day each month or until they decide that they no |
| Selling single sessions or small blocks of sessions | | | | longer want the service. |
| to a customer is not doing them any good. There | | | | In this case both you and you client are getting |
| is no one that will get the long term benefits that | | | | ahead. Your clients get the benefit of long term |
| they need from just a couple of sessions. To lead | | | | attention from you as their trainer and they will |
| your clients to a lifestyle change that will really | | | | realize the benefits for an ongoing amount of |
| make a difference for them you will need much | | | | time. They also can plan for the funds to be paid |
| more time than just a couple sessions can give | | | | out and they do not have to worry about |
| them. The fact that you cannot predict your | | | | remembering to pay you or to bring their check |
| income when you sell your services by the single | | | | book into the work out facility. |
| session or small group of sessions is something | | | | Your benefit comes with the fact that you now |
| that you should know very well. | | | | have money that is coming in monthly and on a |
| If a four week boot camp is something that you | | | | certain day. If you do this with all of your clients |
| are currently offering then you know that at the | | | | you will find that you can, if you have 10 clients |
| end of the four weeks you will be selling your | | | | that pay $360 per month, count on a cash flow |
| services to them again or will lose them as | | | | of $3600 automatically, with no selling! Now that |
| customers all together. Each of these ways of | | | | has got to sound enticing! |
| selling your fitness services will lead you to finding | | | | Let's take this scenario a few steps further now. |
| new clients on a regular basis. | | | | If you added only four more Clients in your |
| I can hear the argument coming. Let me guess. | | | | monthly schedule you could bring home $360 per |
| Your clients always "re up" and purchase more | | | | new client with EFT. After just four months your |
| sessions as soon as their sessions run out, right? | | | | recurring monthly EFT income would be at $9,360 |
| If that is true then the idea of only offering | | | | per month. After twelve months in you will be |
| recurring, EFT programs to your clients should be | | | | earning $20,880 in just one month with EFT! |
| a win for both you and your clients. | | | | This is the secret behind the two, $25,000 per |
| Rather than worrying about selling your clients to | | | | year personal training companies that we have |
| your services at the end of their limited sessions | | | | created. All you need to do is get moving! This |
| or chasing them down to reenroll in your weekly | | | | too can be the fate of your personal training |
| boot camps, you can spend that energy on | | | | business. |