| The problem with superfruits is you don’t | | | | the highest levels of anthocyanins, and therefore |
| know whether to drink it, shampoo your hair with | | | | can claim to have the highest antioxidant potency. |
| it, wash your face with it, or apply it on your skin! | | | | Maqui berries also contain minerals such as iron, |
| Manufacturers of superfruit health and personal | | | | calcium and potassium; along with Vitamins A and |
| care products have seen profits in every kind of | | | | C, but do not contain the famous omega 3s. |
| popular superfruit product. Like Superman, | | | | As far as the public is concerned, the Maqui is still |
| superfruits seem to have super abilities to do | | | | a rookie in the superfruit arena. It came on the |
| everything, effortlessly. But in the ever-widening | | | | scene in 2008. While the Maqui definitely can show |
| arena of superfruits, which one is the best or at | | | | off more muscle with 3 times the antioxidant |
| least better than the other superfruits in the | | | | value of the Acai, the Maqui still lacks convincing |
| market? Which one would give manufacturers | | | | scientific support, since not enough research has |
| maximum profit margins? | | | | been done on these berries. The Maqui, however, |
| Is it the Maqui or the Acai? These are the two | | | | has a hopeful future if promoted well and |
| top superfruits, both hailing from the exotic land | | | | formulated well so that its antioxidant and |
| of South America. The Acai comes to us from | | | | anthocyanin potency is preserved and its taste |
| the dense rainforests of Brazil and the Maqui is | | | | value enhanced. With 100 times the anthocyanin |
| found further south, in the Patgonian area that | | | | power of red wine it’s certainly a promising |
| covers Chile and Argentina. | | | | contender in the battle for the number one |
| Maqui or Acai: The Flavor | | | | superfruit position! |
| While both berries are rich in anthocyanins and | | | | Maqui or Acai: Credible Health Benefits Driving |
| potent in antioxidant value, neither the Acai nor | | | | Sales |
| the Maqui pack a punch when it comes to taste. | | | | Americans, by and large, are all set to try out |
| Between the two though, the Acai fares much | | | | something new especially if it offers more |
| better in taste especially to the American palate | | | | nutritive value for the money. But the real test is |
| which is not used to these exotic berry flavors. | | | | whether they would keep buying a product that |
| Experts agree though that both berries must be | | | | doesn’t deliver on taste. In order to sustain |
| mixed with other fruit juices that are familiar to | | | | marketability of any juice it’s got to taste not |
| our taste buds. | | | | just good, but great! In fact, with the American |
| High premiums that keep consumers interested in | | | | penchant for nutritional supplements, many would |
| these berries are their antioxidant values and | | | | happily prefer a capsule supplement that would |
| health-imparting benefits. The additional boost of | | | | give them a concentrated form of superfruit |
| scientific support can win customers over and | | | | nutrition. |
| drive home sales. And yet, proving scientific | | | | The factors that will drive home the sale of Acai |
| credibility is where most manufacturers fail to | | | | and Maqui products are scientific research and |
| have a strong enough promotional game plan. | | | | raising public awareness of their superfruit |
| Maqui or Acai: Nutritive Value and Scientific | | | | credibility. Both the Acai and the potentially |
| Support | | | | promising Maqui are touted to benefit weight loss, |
| The Acai is rich in nutrients such as amino acids, a | | | | boost immune support, possess anti-inflammatory, |
| broad spectrum of Vitamin B, Vitamins C and E, | | | | anti-microbial, and anti-carcinogenic properties. |
| minerals, omega 3 fatty acids and dietary fiber. | | | | Research shows that anthocyanins, in both |
| At one point, it was considered to be the | | | | berries, also help to reduce the risk of coronary |
| superfruit with the highest antioxidant value. | | | | heart disease. |
| Statistics from Mintel show that the Acai may be | | | | Health supplement manufacturers who want to |
| losing popularity because consumers no longer | | | | produce a super-health-fruit product using Maqui or |
| perceive the Acai as a superfruit worthy of its | | | | Acai berries may want to consult a contract acai |
| credentials. Hyped by media, the Acai has already | | | | berry manufacturer who can help them make the |
| lost some credible ground due to unscrupulous | | | | ideal choice based on market statistics and |
| manufacturers who have produced inferior quality | | | | consumer demand. Substituting hype with |
| products or indulged in bad business practices. | | | | scientific credibility is a major task. A good |
| On the other hand, there are not enough | | | | contract manufacturer can provide a promotional |
| promotional efforts being made by quality | | | | strategy with educational literature that will help |
| manufacturers to highlight the benefits of the Acai | | | | increase public awareness based on factual |
| berries that are supported by scientific research. | | | | information. The range of products is numerous |
| In order to keep quality Acai products in the | | | | since both the Maqui and Acai are superfruits, and |
| running race, manufacturers are advised to uphold | | | | as such, can be manufactured as a juice, |
| quality manufacturing and to use every possible | | | | nutritional supplements or personal care products. |
| means of media to emphasize the scientifically | | | | Having superfruit status, both the Acai and Maqui, |
| supported benefits of the Acai berries. | | | | are poised for SUPER sales potential! |
| What about the Maqui berry? These berries have | | | | |