| Market America training is an important part of | | | | soon, so they need adequate training to face the |
| running your "Unfranchise" business. First, | | | | two challenges above and build their own Market |
| participation in company training is a requirement | | | | America business centers. |
| for maintaining your business status. Second, | | | | Successful Marketing Through Targeting |
| effective training is the key to rapid growth and | | | | The good news is that these three challenges also |
| profits in your Market America business. Discover | | | | point to the solution. Let's look for a minute at the |
| the secret that will super-charge your business | | | | thing that is important to your customers. People |
| training for maximum success. | | | | are not really seeking products and services, they |
| Benefits of Market America Training | | | | are seeking solutions to their problems and |
| Market America training and evaluation in the | | | | answers to their needs. |
| Basic Five covers the areas of Retailing, | | | | So your secret to marketing success, the |
| Prospecting, Recruiting, Sponsoring and Follow-Up. | | | | ingredient that you need to add to your Market |
| The key to profits and business growth is your | | | | America training, is your ability to position yourself |
| skill in marketing your products and services. Your | | | | as a trusted solution provider, to an audience that |
| company training covers mainly the use personal | | | | is actively seeking for solutions to their specific |
| contacts and person-to person marketing. Let's | | | | needs and desires. You can do this most |
| look at the challenges for which your training must | | | | effectively by focusing on a special niche within |
| equip you | | | | the large market served by Market America, for |
| Challenges in Marketing: Finding Enough Leads | | | | example professionals seeking to retain youthful |
| To receive a part time income of $ 1,500 per | | | | energy and wellness in high stress jobs. |
| month, you need to have a business volume (BV) | | | | Building a List of Personal Leads |
| of at least 10,000 evenly placed in the two legs | | | | Use the internet and customer testimonials to |
| of your business center. If every member | | | | identify a niche, a target market that you an |
| creates the minimum maintenance volume of 100 | | | | relate to. Gather and publish useful generic |
| BV, you need 100 members in your center. | | | | information and position yourself as an expert in |
| Your first challenge is to find a large enough | | | | your target market. The phone and the internet |
| audience for your marketing. Only a few | | | | allow you to contact thousands of prospective |
| prospects, around 2%, will buy from you on first | | | | customers every month. Offer useful information |
| contact, so you need a large number of leads to | | | | in return for contact information, and build a list of |
| create the number of customers that you need. | | | | personal leads that know and trust you. Now you |
| In our example, your center needs at least 5,000 | | | | have a large audience to which you can direct |
| qualified leads. Your circle of family, friends and | | | | your personal marketing skills. |
| personal acquaintances is not large enough for this. | | | | Seek Training in Direct Marketing |
| Challenges in Marketing: Building Your Unique Selling | | | | Your Market America training will be most |
| Proposition | | | | effective if you add this skill of building your own |
| To compete well, you need offer your audience a | | | | circle of personal leads, through targeting, |
| compelling reason to buy from you, and not | | | | positioning and prospecting. This approach is |
| somewhere else. Market America offers some | | | | known as direct marketing, and it is the simplest |
| goods with unique features and benefits, such as | | | | and most cost-effective marketing strategy for |
| the Isotonix antioxidant, neutraceuticals and | | | | home business owners. Add this skill, and your |
| anti-aging formulations. However, as you are | | | | Market America training will reach its full potential. |
| reaching out to a wider audience, you are | | | | Your skills in direct marketing will also enable you |
| competing with other provider of comparable | | | | to train your own distributors. Teach them how |
| products. Therefore, you need to position yourself | | | | to use the targeting and list building tools that you |
| as a preferred provider to your customers. | | | | have developed. This will complement their own |
| Challenges in Marketing: Finding Active Distributors | | | | Market America training, and empower them to |
| To activate your business center and receive | | | | build their own successful business centers. This is |
| commissions on group volume, you need to | | | | the key to true duplication, the fastest and most |
| recruit and keep at least one active distributor in | | | | effective way to fully activate your distributors |
| each of the two legs. Your distributors should | | | | and build a huge Market America business. |
| begin to generate their own business volume | | | | |