| Are you guilty of "me too" marketing? If so, | | | | beverage and energy drink sector. When meeting |
| you're not alone. It seems no matter what's being | | | | with a prospective professional networker he |
| marketed, you'll find the majority of competitors | | | | asks, "what makes your business special?" Are |
| have virtually interchangeable messages and | | | | you going to reply, "Actually, we're just like |
| offers. Take away the names and logos of | | | | everyone else. We're just another |
| companies like Agel, evolv, Efusjon, Monavie, | | | | super-antioxidant liquid nutriceutical energy drink |
| Xango, or Yoli and it's hard to tell the companies | | | | company." But with a "me too" presentation and |
| apart. And that can spell big trouble for your sales | | | | no distinctiveness, your business opportunity |
| organization if your company and marketing | | | | becomes harder to remember, harder to |
| efforts are buried in the pack. | | | | recommend and difficult to market in a focused |
| When comparing similar products and services, | | | | way. Why create such challenges deliberately? |
| professional networkers look for companies that | | | | Finding a best-in-class product in this sector is |
| offer a difference they value. They want to | | | | forever arguable. |
| know why what you do or offer makes your | | | | You owe it to yourself and your entire family to |
| company the best suited for their marketing | | | | focus your efforts where they will best be |
| efforts. You can leave "me too" marketing behind | | | | maximized and compensated. Marketing a wealth |
| by choosing a networking company that has | | | | building best-in-class product that is rapidly growing |
| effectively created a product and campaign that | | | | (year, after year, after year), and where demand |
| effectively differentiates its business from its | | | | could grow explosively in the years ahead is a |
| competitors. This point of differentiation helps you | | | | professional network marketer's dream. There is |
| stand above the competition and shout out to | | | | one, critically important strategic element on earth |
| your prospects, "Here's why this company and | | | | that is often overlooked, arguably undervalued |
| product is for you!" | | | | and generally unknown in the Direct Selling |
| I believe there are five key essentials (Company | | | | Network Marketing field... yet this one element |
| Leadership, Field Leadership, Timing, Best-In-Class | | | | may represent, as one man put it, "one of the |
| Product, and Compensation) that should be | | | | greatest single Direct Selling Network Marketing |
| addressed when deciding to enlist your marketing | | | | opportunities of the 21st century!" You've got to |
| efforts for a company, not the least of which is a | | | | do your research to find a best-in-class product |
| differentiating best-in-class product. Companies like | | | | with that kind of sizzle if you desire to obtain a |
| Agel, evolv, Efusjon, Monavie, Xango, or Yoli must | | | | high level of success! |
| inevitably deal with the "me too" of the functional | | | | |