| Digestive health is necessary for one's overall | | | | The Consumer's Guide to Probiotics states about |
| general health and is a concern for all age groups, | | | | two million visits to the doctor are related to |
| including infants, children, baby boomers and the | | | | constipation and about $725 million are spent on |
| elderly. In particular, demand for digestive health | | | | laxatives each year. Research shows that |
| aids has shown a significant increase amongst | | | | probiotics helps to optimize digestive health and |
| teens and young adults for enhancing weight loss. | | | | promotes immune health in infants and children. |
| Factors Driving Growth of Nutritional Digestive | | | | Probiotics are also useful after treatment with |
| Aids | | | | antibiotics. Antibiotics deplete the healthy growth |
| Rise in digestive health concerns - Unhealthy | | | | of bacteria in the intestines and a dose of |
| lifestyles have negatively impacted digestive | | | | probiotics can help to restore a healthy microflora. |
| health in a number of ways. Poor dietary habits | | | | Fiber (Prebiotics) |
| and stress lead to the loss of good bacteria, | | | | Fiber includes both soluble and insoluble fiber. |
| which often results in chronic digestive problems. | | | | Soluble fiber is known to help control blood sugar |
| Rise in obesity - Increased emphasis on the | | | | and healthy cholesterol levels. Non-soluble fiber is |
| importance of diets and weight loss regimens to | | | | used to treat constipation and help regulate |
| fight obesity has led consumers to seek digestive | | | | normal bowel functions. |
| aids that optimize healthy digestion and weight | | | | Digestive Enzymes |
| loss. | | | | Lack of digestive enzymes can lead to common |
| Rise in digestive health research - Scientific | | | | digestive ailments such as indigestion, bloating, |
| advances in understanding how optimal digestive | | | | flatulence, and heartburn. It can also lead to food |
| health can impact other aspects of health and well | | | | cravings. Most consumers prefer a blend of |
| being are driving sales of digestive aids. The use | | | | essential multi-enzymes to address their needs |
| of enzymes, prebiotics and probiotics separately | | | | since these ensure proper absorption of all |
| or in combination is becoming more widespread. | | | | nutrients. The more popular enzymes are papain, |
| Growing consumer awareness - Today, more | | | | bromelain, lipase and others. |
| Americans are familiar with herbal or natural | | | | Digestive Supplements: A Guide for Supplement |
| ingredients for supporting digestive health. As a | | | | Companies |
| result, they are more open to trying new | | | | - Innovative blends that contain a broad spectrum |
| products based on scientific research that help: | | | | of nutrients and herbs that approach digestive and |
| - Boost immune health - About 70 percent of the | | | | colonic health comprehensively have more |
| immune system is located in the digestive tract. A | | | | consumer appeal. |
| variety of friendly bacteria in the intestines can | | | | - Educating the public about digestive health |
| help reduce the chances of infection and illness. | | | | ingredients, how they work and providing |
| - Optimize digestive health - Proliferation of | | | | supportive scientific research related to the |
| healthy bacteria assists in the synthesis of | | | | ingredients can help generate consumer |
| Vitamins such as K, B12 and other B complex | | | | awareness, confidence and trust. |
| vitamins. This also leads to the better absorption | | | | - Specific strains of bacteria with their potency |
| of nutrients and expulsion of unhealthy fats. | | | | and shelf life viability are important information |
| Consumers are finding nutritional supplements to | | | | consumers are looking for on the label. |
| be a better choice - Unlike pharmaceutical | | | | - Consumers continue to desire delivery forms |
| digestive drugs or aids that do not address the | | | | that are simple to understand and convenient to |
| causes of poor dietary health, nutritional | | | | use. |
| supplements for digestive and colonic health offer | | | | - Consider manufacturing products that are |
| a more comprehensive approach and help people | | | | travel-friendly and address unique digestive health |
| better meet their health needs. | | | | needs of on-the-go travelers. |
| Consumers prefer self-help - Herbal colon cleanse | | | | - Age-specific formulas or condition-specific health |
| products and enzymes offer the best relief with | | | | formulas appeal to those with specific digestive |
| minimal side effects. As a result, herbal colon | | | | health needs. |
| supplements have experienced remarkable | | | | The Digestive Health Market Continues to Expand |
| growth in the recent years. | | | | Digestive ailments affect 60 to 70 million |
| Top Digestive Aids | | | | Americans, according to the National Digestive |
| Fructans | | | | Diseases Information Clearinghouse (NDDIC). |
| According to Global Industry Analysts, the world's | | | | These include occasional bouts of indigestion, |
| largest market research company, fructans such | | | | constipation to more serious digestive problems. |
| inulin and FOS represent the biggest segment in | | | | According to a report from Global Industry |
| the U.S. probiotics market with | | | | Analysts (GIA), the U.S. market for prebiotics is |
| mannan-oligosaccharide (MOS) predicted to be the | | | | projected to reach nearly $225 million by the year |
| fastest growing product. Fructans are used to | | | | 2015. In the past 3 years, consumer demand for |
| help prevent chronic inflammatory disorders such | | | | combination digestive enzymes has risen. |
| as Crohn's disease. | | | | Consumer demand for scientifically-based |
| Probiotics | | | | digestive aids is expected to rise as the digestive |
| Different bacteria strains play specific roles in | | | | health market expands. Contact a quality |
| digestive health. The most popular are | | | | supplement manufacturer who can offer you a |
| Lactobacillus, bifidobacterium and acidophilus. These | | | | well-formulated private label formula or customize |
| live bacteria provide the host with multiple health | | | | your own formula to meet the digestive health |
| benefits. | | | | needs of your target audience. |