| In terms of innovation, the dairy sector | | | | target audience; growing niche |
| represents one of the most active areas of the | | | | 3.1.7 Weight Control Milks: Reduced-fat joined by |
| food and drinks market. Not only are levels of | | | | specific weight loss products |
| NPD very high but there is also significant diversity | | | | 3.2 Premiumisation and Indulgence |
| in the types of new products being introduced. In | | | | 3.2.1 Regional Milks: Limited availability |
| fact, there is no one single theme that is | | | | 3.2.2 Quality-Controlled Milks: Extremely niche |
| particularly dominant in influencing dairy innovation. | | | | market |
| For example, while the milk and dairy beverage | | | | 3.3 Convenience and Snacking |
| categories are largely focused on Health and | | | | 3.3.1 Extended Shelf-Life Milks: A recent growth |
| Wellness issues, Convenience and Snacking is a | | | | sector in parts of Europe |
| greater market driver in the cheese sector, while | | | | 3.3.2 Pouch-Packed Milks: Dairies test the waters |
| Premiumisation and Indulgence is perhaps the | | | | 3.4 Lifestyle and Ethics |
| single most important issue impacting on | | | | 3.4.1 Organic Milks: Global growth market |
| development of the ice cream market. | | | | 3.5 Future Prospects and Directions |
| Table of Contents : | | | | 3.5.1 Health and Wellness |
| 1. INTRODUCTION | | | | 3.5.2 Premiumisation and Indulgence |
| 1.1 Research Objective | | | | 3.5.3 Convenience and Snacking |
| 1.2 Definitions and Coverage | | | | 3.5.4 Lifestyle and Ethics |
| 1.3 Research Method | | | | 4 SECTOR ANALYSIS - DAIRY BEVERAGES |
| 1.4 Information Provided | | | | 4.1 Health and Wellness |
| 1.5 Supplementary Information | | | | 4.1.1 Functional Milk Drinks: One of the first stops |
| 2 TRENDS IN INNOVATION | | | | for functional NPD |
| 2.1 Market Drivers by Theme | | | | 4.1.2 Probiotic Milk Drinks: One of the most |
| 2.1.1 Health and Wellness | | | | established functional food markets |
| 2.1.2 Premiumisation and Indulgence | | | | 4.1.3 Cholesterol-Lowering Milk Drinks: Niche |
| 2.1.3 Convenience and Snacking | | | | market but several strong brands |
| 2.1.4 Lifestyle and Ethics | | | | 4.1.4 Beauty/Anti-Ageing Milk Drinks: The start for |
| 2.2 Market Drivers by Sector | | | | cosmetic foods? |
| 2.2.1 Milk | | | | 4.1.5 Prebiotic Milk Drinks: Underdeveloped but |
| 2.2.2 Dairy Beverages | | | | prebiotics have great potential |
| 2.2.3 Yoghurt and Desserts | | | | 4.1.6 Other Functional Milk Drinks: New niches |
| 2.2.4 Cheese | | | | developing all the time |
| 2.2.5 Ice Cream | | | | 4.1.7 Enriched Yoghurt Drinks: Healthy ingredients |
| 3 SECTOR ANALYSIS - MILK | | | | used to rejuvenate mature market |
| 3.1 Health and Wellness | | | | 4.1.8 Enriched Flavoured Milks: Fortification taking |
| 3.1.1 Functional Milks: Instrumental in milk market | | | | many forms |
| growth and NPD | | | | 4.2 Premiumisation and Indulgence |
| 3.1.2 Omega-3 Enriched Milks: Star performers in | | | | 4.2.1 Premium Yoghurt Drinks: Kefir and lassi lead |
| functional activity | | | | stronger adult focus |
| 3.1.3 Cholesterol-Lowering Milks: Limited coverage | | | | 4.2.2 Premium Flavoured Milks: Adults are a new |
| but still of major interest | | | | target in a traditional kids' category |
| 3.1.4 Vitamin- and Mineral-Enriched Milks: Greater | | | | 4.3 Future Prospects and Directions |
| focus on specific health benefits | | | | 4.3.1 Health and Wellness |
| 3.1.5 Milks for Digestive Health: Still underdeveloped | | | | 4.3.2 Premiumisation and Indulgence |
| but interest increasing | | | | 4.3. |
| 3.1.6 Highly Digestible/Lactose-Free Milks: Large | | | | |