| Introduction | | | | outperform ailing hypermarkets. Many smaller |
| Socio-demographic changes and new consumer | | | | formats have been adapted to suit the different |
| trends are combining to create new convenience | | | | convenience trends such as increased demand for |
| trends across Europe, and many retailers are | | | | food on the go and food service options. |
| already on the path of developing their store | | | | However convenience stores' growth is not all |
| formats to capitalise on a growing demand for | | | | smooth sailing. The stores face growing pressure |
| convenience. In response to varying consumer | | | | from discounters also entering the sector and |
| demands retailers are trialing new concepts | | | | expanding their convenience offer.Furthermore, |
| tailored to specific convenience needs, creating a | | | | the success of smaller formats has pushed more |
| broader range of c-stores. | | | | retailers to downsize their stores, further |
| Scope | | | | encroaching on the neighbourhood market. |
| *Insight into the beliefs and behaviours of | | | | Despite increased competition in the convenience |
| convenience consumers covering their shopping | | | | market, established multiples continue to stay |
| habits as well as their cooking and consumption | | | | ahead of the game introducing new concepts and |
| preferences. | | | | formats to differentiate their stores and sustain |
| *Analysis of retailers and their response to | | | | footfall. New product ranges, revamped private |
| growing opportunities in the sector including store | | | | label offers and extra services and facilities are all |
| expansion, format diversification and brand | | | | helping propel the convenience concept further. |
| convergence. | | | | Reasons to Purchase |
| *Coverage of the key threats facing the | | | | *Lead innovations within you company by |
| traditional convenience retailer including | | | | accessing lots of ideas from across Europe which |
| supermarkets' and discounters' continued focus on | | | | can be applied to your own convenience |
| the sector. | | | | operations. |
| *A comprehensive set of recommendations | | | | *Develop strategies that respond to the latest |
| surrounding store expansion, product ranges, | | | | consumer eating behaviours and preferences |
| private label strategies, in-store services and | | | | across areas such as organics produce and |
| format customisation | | | | private label. |
| Highlights | | | | *Ensure that decisions on location, formats, brand |
| European retailers are rapidly growing their | | | | and range response to the competitive threats |
| convenience store bases as smaller formats | | | | facing the convenience retailing sector. |