The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends-Aarkstore Enterprise

This report profiles the leading players in the globalsuccesses and learn of the threats they face.
soft drinks industry. In this report, the soft drinks•Benchmark your performance against the
industry is categorized as follows:leading soft drink companies by comprehending
 Bottled water: sparkling flavored, sparklingtheir strategies.
unflavored, still flavored and still unflavored;•Understand the major issues affecting the
Carbonates: cola diet, cola standard, fruit flavoredglobal soft drink market.
carbonates, mixers and other carbonates;Key Market Issues
Concentrates: liquid concentrates and powder•Rising incidence of private label products :
concentrates;Recession has promoted the consumption of
Functional drinks: energy drinks, nutraceuticalprivate label soft drink (due to lower prices) at
drinks, sports drinks;the expense of branded non-alcoholic beverages.
Juices: 100% fruit juice (from concentrate), 100%•Article 13 health claim regulation: Increase in
fruit juice (not from concentrate), fruit drinkregulatory compliances such as Article 13 of the
(0-29% juice), nectar (30%-99% juice) andEuropean Food Safety Authority in Europe
vegetable juice;mandating all functional claims on food and
RTD tea and coffee: RTD tea and RTD coffee;beverages to be validated with scientific facts will
Smoothies: dairy and fruit-based.restrict the development of new products in this
This report analyzes the global soft drinks industrycategory.
in terms of market size (estimated based on•Health concerns: Negative health perception
on-trade sales), key drivers and resistors, trendsrelated to conventional soft drinks hinders the
and competitive positioning of top 10 players indevelopment of the industry.
the global soft drinks market. It includes profiles•Demographic changes in developed markets:
of the top 10 companies in the industry andAging population may result in a decline in
includes a brief summary of other major players.consumption of conventional soft drinks.
The current ranking evaluates soft drinkKey findings from this report
companies based on their performance using the•Business Insights forecasts that the global
following intelligence metrics:soft drinks market will grow at a CAGR of 3.4%
Each company's financial performance in the globalduring 2009–13 to reach a total value of
soft drinks market;approximately $550bn in 2013.
Each company's growth strategies and major•Coca-Cola dominates the global soft drinks
acquisitions and divestments in this market;industry with sales of $31,944m in 2008, followed
Business-related strengths and weaknesses of theby PepsiCo ($15,609m) and Nestlé ($10,633m).
top 10 soft drink companies, and insights into the•The aging population, rising health concerns
opportunities and threats facing them.and obesity epidemic is driving innovation in the
Key features of this reporthealth and wellness non-alcoholic beverages space.
•Market dynamics of the global soft drinks•All the top 10 companies have either forayed
market during the period 2009-13.in to or expanded their presence in the functional
•Key market drivers and resistors.drinks category to capitalize on the rising demand
•Trends of the global soft drinks market.for the product.
•Identification of the top 10 players in theKey questions answered
global soft drinks market .•What was the market size of the global soft
•Performance of top 10 soft drink companiesdrinks industry by value in 2008?
during 2004–08.•What will be the estimated market size of
Scope of this reportthe global soft drinks industry during 2009-13?
•Learn from the strategies of the global soft•What are the trends in the global soft drinks
drink companies to target future growth marketsindustry?
effectively, avoid their mistakes, replicate their