| This report profiles the leading players in the global | | | | successes and learn of the threats they face. |
| soft drinks industry. In this report, the soft drinks | | | | •Benchmark your performance against the |
| industry is categorized as follows: | | | | leading soft drink companies by comprehending |
| § Bottled water: sparkling flavored, sparkling | | | | their strategies. |
| unflavored, still flavored and still unflavored; | | | | •Understand the major issues affecting the |
| § Carbonates: cola diet, cola standard, fruit | | | | global soft drink market. |
| flavored carbonates, mixers and other | | | | Key Market Issues |
| carbonates; | | | | •Rising incidence of private label products : |
| § Concentrates: liquid concentrates and powder | | | | Recession has promoted the consumption of |
| concentrates; | | | | private label soft drink (due to lower prices) at |
| § Functional drinks: energy drinks, nutraceutical | | | | the expense of branded non-alcoholic beverages. |
| drinks, sports drinks; | | | | •Article 13 health claim regulation: Increase in |
| § Juices: 100% fruit juice (from concentrate), | | | | regulatory compliances such as Article 13 of the |
| 100% fruit juice (not from concentrate), fruit | | | | European Food Safety Authority in Europe |
| drink (0-29% juice), nectar (30%-99% juice) and | | | | mandating all functional claims on food and |
| vegetable juice; | | | | beverages to be validated with scientific facts will |
| § RTD tea and coffee: RTD tea and RTD | | | | restrict the development of new products in this |
| coffee; | | | | category. |
| § Smoothies: dairy and fruit-based. | | | | •Health concerns: Negative health perception |
| This report analyzes the global soft drinks industry | | | | related to conventional soft drinks hinders the |
| in terms of market size (estimated based on | | | | development of the industry. |
| on-trade sales), key drivers and resistors, trends | | | | •Demographic changes in developed markets: |
| and competitive positioning of top 10 players in | | | | Aging population may result in a decline in |
| the global soft drinks market. It includes profiles | | | | consumption of conventional soft drinks. |
| of the top 10 companies in the industry and | | | | Key findings from this report |
| includes a brief summary of other major players. | | | | •Business Insights forecasts that the global |
| The current ranking evaluates soft drink | | | | soft drinks market will grow at a CAGR of 3.4% |
| companies based on their performance using the | | | | during 2009–13 to reach a total value of |
| following intelligence metrics: | | | | approximately $550bn in 2013. |
| § Each company's financial performance in the | | | | •Coca-Cola dominates the global soft drinks |
| global soft drinks market; | | | | industry with sales of $31,944m in 2008, followed |
| § Each company's growth strategies and major | | | | by PepsiCo ($15,609m) and Nestlé ($10,633m). |
| acquisitions and divestments in this market; | | | | •The aging population, rising health concerns |
| § Business-related strengths and weaknesses of | | | | and obesity epidemic is driving innovation in the |
| the top 10 soft drink companies, and insights into | | | | health and wellness non-alcoholic beverages space. |
| the opportunities and threats facing them. | | | | •All the top 10 companies have either forayed |
| Key features of this report | | | | in to or expanded their presence in the functional |
| •Market dynamics of the global soft drinks | | | | drinks category to capitalize on the rising demand |
| market during the period 2009-13. | | | | for the product. |
| •Key market drivers and resistors. | | | | |
| •Trends of the global soft drinks market. | | | | Key questions answered |
| •Identification of the top 10 players in the | | | | •What was the market size of the global soft |
| global soft drinks market . | | | | drinks industry by value in 2008? |
| •Performance of top 10 soft drink companies | | | | •What will be the estimated market size of |
| during 2004–08. | | | | the global soft drinks industry during 2009-13? |
| Scope of this report | | | | •What are the trends in the global soft drinks |
| •Learn from the strategies of the global soft | | | | industry? |
| drink companies to target future growth markets | | | | •Who are the top 10 players in the market? |
| effectively, avoid their mistakes, replicate their | | | | |