| The vitamin and supplement private labeling | | | | instantaneously, and as a result, most Americans |
| industry has proven to be ingeniously sustainable | | | | are seeing the need to regularly supplement their |
| even in the midst of a great economic recession. | | | | diets with immune boosters. |
| Making the most of the opportunity, private | | | | Natural or Herbal supplements - There is a rising |
| labeling has found a comfortable niche by | | | | trend for purchasing natural or herbal supplements |
| providing consumers with the best quality health | | | | as more research supports the use of certain |
| supplements at cost effective, competitive prices. | | | | nutrients to target specific health concerns. Heart |
| Private labeling has been so successful that the | | | | health, diabetes, obesity and cancer are some of |
| difference between branded supplements and | | | | the top national health concerns and supplements |
| those that are private labeled is hardly noticeable. | | | | can act as a means of proactive healthcare while |
| Comparable quality and significant savings have | | | | America continues to face these growing |
| established a loyal patronage for private label | | | | concerns. |
| supplements. | | | | Stress Relievers - The recession is not over. With |
| As we approach 2010, we see consumer trends | | | | the unemployment rate currently at 10%, |
| moving towards making purchases that have an | | | | Americans haven’t seen the end of their |
| ethical foundation behind them. Consumers have a | | | | worries. Natural and herbal stress relievers are |
| broader worldview and anything that helps them | | | | easily available over the counter, and are known |
| feel they are doing their own little bit in building a | | | | to have fewer side effects. Statistics show that |
| better future is key in driving future sales. People | | | | more Americans are turning to herbal stress |
| are looking at where ingredients come from, | | | | relievers to cope with life and the trend is more |
| methods used in manufacturing, greener solutions, | | | | than likely to continue. |
| environmental factors, eco-friendly packaging as | | | | Energy Boosters - More people are facing |
| well as social costs involved. | | | | constant fatigue whether due to stress, low |
| We’ll also see a rise in the sale of health | | | | energy levels, or the fact that we live fast-paced |
| supplements that offer products with claims like | | | | lives that demand more out of us. Energy |
| “Gluten free”, “Organic certified” | | | | boosters are growing in popularity and not just |
| or even “Kosher-certified”, as they are | | | | with the younger generation. Housewives, |
| perceived to have more value in terms of quality | | | | students, and even the elderly are looking to |
| and manufacturing practices. People are willing to | | | | energy drinks or powders formulated to their |
| pay extra for a little more value, especially if it is | | | | own specific needs for a good pick-me-up! |
| perceived to offer higher quality supplements. | | | | Pet Supplements - With more focused efforts on |
| What should private labelers focus on in the | | | | personal health and increased use of nutritional |
| coming year? Here’s a look at what | | | | supplements to meet health needs, family pets |
| consumers are looking for: | | | | are enjoying this attention too. Pet supplements |
| Probiotics - As Americans continue to learn that | | | | for joint health, multi-vitamins and other nutritional |
| friendly bacteria are good to eat, we’ve seen | | | | supplements will continue to grow in popularity. |
| a prolific rise in the sale of probiotics. Known to | | | | Organic pet supplements are the preferred choice |
| help IBS and alleviate other gastrointestinal | | | | especially in light of several conventionally |
| symptoms, probiotics is seen as a natural solution | | | | manufactured pet supplement recalls in 2009. |
| to promoting healthy digestion. Since many people | | | | Fiber supplements or Herbal colon cleansers - |
| may not like the idea of eating foods fortified | | | | Digestive health is a big topic and cleansing the |
| with friendly bacteria, the preference for probiotic | | | | colon is a necessary part of internal personal |
| supplements is likely to see more popularity in | | | | hygiene. The prolific rise of herbal colon cleansers |
| 2010. A key sales driver is creating more public | | | | is proof of this. Many of these are also associated |
| awareness about specific strains of probiotics and | | | | with weight loss or enhancing weight loss. |
| their relationship to health. | | | | Prebiotics (fiber) is a common component of |
| Glucosamine - Startling research on glucosamine | | | | herbal colon cleansing programs. |
| sulfate and other joint health protective herbs will | | | | Memory supplements - Substantial breakthrough |
| continue to boost the sale of joint supplements as | | | | research on the brain has revealed that nutrients |
| consumers learn more about their benefits. | | | | can play an effective role in brain health and |
| Glucosamine combined with other herbal pain killers | | | | cognitive functioning. Positive scientific research |
| is likely to be more popular as consumers turn | | | | has driven the baby boomer generation to turn to |
| away from conventional NSAIDs to treat joint | | | | nutritional supplements to boost memory and |
| pain and adopt more natural means that not only | | | | support brain health. This trend will continue in |
| alleviate pain but also have restorative properties | | | | 2010. |
| to joint health with fewer side effects. | | | | Scientific research has much to do with the |
| Prostate supplements - With nationwide statistics | | | | quality of a supplement. Statistics show that |
| rising on prostate health issues, a greater | | | | supplements that are supported by valid research |
| awareness of proactive prostate health is also on | | | | and data continue to be favored by consumers. |
| the rise. Nutritional supplements containing | | | | This is unlikely to change, especially as consumers |
| well-researched ingredients, such as beta sitosterol | | | | grow more educated and personally study |
| are predicted to be more in demand as more | | | | scientific data available on ingredients and their |
| doctors recommend this form of nutritional | | | | true efficacy. When choosing a contract |
| therapy for prostate health. | | | | manufacturer, consider scientific formulation a high |
| Immune Boosters - Immune health will continue to | | | | priority. High quality supplements that actually |
| be a high health priority in 2010. Immune boosting | | | | provide your consumers with benefits they are |
| supplements are giving consumers the opportunity | | | | looking for will keep your customers loyal to your |
| to take a proactive stance on strengthening their | | | | brand of private labeled supplements. |
| immune system. Immunity cannot be achieved | | | | |