| A. Background | | | | Problem 3 |
| For almost 25 years, my mother who has had | | | | Do you have a list of customers already or do |
| Systemic Lupus Erythematosus (SLE) has | | | | you need a JV partner? |
| successfully combined i) a herbal diet and | | | | Problem 4 |
| exercise, ii) meditation and iii) traditional medicines, | | | | Do you have the back end systems, platforms |
| to control her condition. For autoimmune diseases | | | | and support in place to attract the right Joint |
| like SLE, finding suitable pharmaceutical or | | | | Venture partners? |
| alternative medicinal approaches to control these | | | | Problem 5 |
| major types of conditions has been a task. | | | | How will you manage your relationships with |
| | | | your JV partner, sales affiliates and customers as |
| Over the same time, the use and regulation of | | | | you roll out your launch? |
| nutraceuticals, functional foods herbal supplements | | | | One niche that I specialize in has significant |
| and alternative medicinal approaches to control | | | | opportunities for new products and services and |
| weight, treat addiction, cancer, hypertension, | | | | that is the Health and Wellness (H&W) niche. |
| autism etc has steadily grown. Such as the | | | | Delivering the right product to the right customer |
| DSHEA 1994 and subsequent disease prevention! | | | | using online marketing strategies, requires you to |
| At the 2008 Global Spa Summit in New York, | | | | answer, plan for and solve each of these five |
| reports were presented which estimate the global | | | | questions clearly and then act decisively to get |
| size of the Spa Industry to be $60B, $194B in | | | | your product in the hands of buying customers. |
| spa-related hospitality, tourism and real estate and | | | | C. JV Brokers Do What? |
| a further $700B when taking into account beauty, | | | | Marketing and sales online, require very different |
| nutrition (supplements, diet, teas) and fitness! So | | | | approaches to minimize risk and maximize profit |
| there are regulatory issues to deal with, products | | | | during a launch. Basically, JV brokers match |
| to ensure pass those hurdles and online markets | | | | product owners with large list holders or "super |
| to access. | | | | affiliates" and spend a great deal of time, energy, |
| B. 5 Questions to Answer before a Product | | | | effort and resources ensuring that both individuals |
| Launch | | | | achieve their objectives. |
| Well that’s all great news, but you’ve | | | | As a JV Broker, myself, specializing in the Health |
| just spent 6-12 months developing a product to | | | | & Wellness niche my job is to review, |
| market and sell online to a health & Wellness | | | | access, test and properly match your products |
| niche, so how are you going to get in front of the | | | | with the right partner, before the launch. We |
| customers or clients in the niche? | | | | provide the back-end research and infra-structure |
| Let’s say for arguments sake you have a | | | | as well as the access to JV partners you will |
| product or system for SLE (I would love to take | | | | need. |
| a look at it if you do!) or you have a program for | | | | The key services we provide to product owners |
| weight loss. You are now ready to launch online. | | | | so they can attract and entice large list holders |
| Or are you? | | | | are by, |
| There are 5 major problems you are likely to | | | | • Evaluating the product(s) developed for |
| face as you move forward. | | | | the online market you are targeting, |
| Problem 1 | | | | • Putting in place the right back-end |
| Does the product have a large market size? | | | | systems to efficiently communicate and deliver |
| Problem 2 | | | | your product to the customer and finally |
| Who is buying similar products and what are the | | | | • Getting your product matched with the |
| online triggers? | | | | right JV partners. |